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ILLUSTRATIONSĪnimated illustration fuels a willing suspension of disbelief, brands can explore highly fanciful ideas and perspectives. Like a student’s decorated planner or bulletin board, the video is informative, but brimming with personality instructional, but also lively and fun.įor our Inspire conference “bumpers,” we recorded footage of specific props in our studio that embody each keynote speaker-boots, globes, phones, even tube TVs! From polar exploration to millennial media consumption, we immersed these live-action visuals with “cut out” graphics to build a multi-media world that comfortably brings personal brands into the overarching brand of the show.
#HI FI COLOR FOR COMICS: DIGITAL TECHNIQUES FOR PROFESSIONAL RESULTS HOW TO#
In its “ How to Start Saving for College in 3 Easy Steps,” Northwestern Mutual uses black-and-white, mixed-media items with bold vector icons and text. The digital collages enhance real life elements with motion graphics to quickly explain a story. Purposefully complementary or clashing, the mixed-media approach uses a decidedly eclectic mix of imagery, footage, and photographs. LAI Video’s “ In the Blink of an Eye,” produced for the National Maintenance Agreements, uses motion-tracked graphics to show how safety is the perspective through which construction professionals see the world. In " Bhavini Sheds Light on Spot Beams," Gogo uses a spokesperson to describe spot beams with the help of simple, camera-tracked overlays. CAMERA-TRACKING COMPOSITINGĪ motion tracking effect can expose viewers to new, interesting, or unexpected ideas within a live-action world. This approach very simply reinforces IBM’s message that good design is at the heart of all of the relationships the company serves. In its “ IBM Design Language-Philosophy” explainer, IBM stunningly uses clean, minimal text overtop moving lines and dots. These videos build off of established design conventions (like lines and colors) to create something that feels fresh, elegant, and profound. Using this approach, brands apply motion to the “building blocks” of visual design in order to stir emotion and convey new ideas. Keep reading for explanations and examples of these techniques.
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From minimalistic approaches to highly textured worlds, here are our top animation trends of the year. While new techniques emerge each year, not all are so groundbreaking, effective, or memorable that they raise the industry’s standard of excellence.
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Renowned graphic designer and filmmaker Saul Bass once explained, “design is thinking made visual.” As companies search for new ways to highlight innovative products and ideas, animators are developing novel approaches to their craft.